Сноски

1

Tricia Wang, “The Human Insights Missing from Big Data,” filmed September 2016 at TEDxCambridge, Boston, MA, video, ted.com/talks/tricia_wang_the_human_insights_missing_from_big_data.

2

Simon Sinek, “How Great Leaders Inspire Action,” filmed September 2009 at TEDxPugetSound, Newcastle, WA, video, ted.com/talks/simon_sinek_how_great_leaders_inspire_action.

3

Manda Mahoney, “How Customers Think: The Subconscious Mind of the Consumer (and How to Reach It),” Working Knowledge (Harvard Business School), January 13, 2003, https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it.

4

Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House Publishing Group, 2007), Introduction, Kindle.

5

Blaise Pascal, Pascal’s Pensйes (New York: E.P. Dutton & Co., 1958), section I, released April 27, 2006, Project Gutenberg eBook, gutenberg.org/files/18269/18269-h/18269-h.htm.

6

Карпулинг (от англ. car – «машина» и pool – «объединение») – поездка нескольких человек, выбранных в качестве попутчиков с помощью онлайн-сервисов, на одном автомобиле. Прим. пер.