Кевин Дробо Секреты сильного бренда: Как добиться коммерческой уникальности

Kevin Drawbaugh


Brands in the Balance


Meeting the challenges to commercial identity


Published by

Pearson Education

London / New York / San Francisco / Toronto / Sydney / Tokyo / Singapore

Hong Kong / Cape Town / Madrid / Paris / Milan / Munich / Amsterdam


Перевод Ю. Орловой


© Reuters, 2001. This translation of Brands in the Balance: Meeting the Challenges to Commercial Identity, First Edition is published by arrangement with Pearson Education Limited

© Альпина Бизнес Букс, перевод, оформление, 2005

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